India’s retail sector is one of the largest markets globally and is projected to reach about two trillion U.S. dollars in the coming years. With a substantial contribution to the country’s GDP and a share in employment of around eight percent, the retail sector is also domestically of high significance. Moreover, due to the introduction of various new players, the retail industry has become one of the most competitive and quick-paced markets.
Highly competitive retail space
Small retailers and kirana stores have shaped India’s retail landscape. Located in narrow neighborhoods, on busy streets, and within the walls of gated communities, kirana stores attract customers through easy accessibility. Personal interactions with the shop owners also make them a social meeting spot. In contrast,
the organized retail sector with its air-conditioned stores and sprawling shopping malls provides play areas for kids, convenient parking facilities, cinema entertainment, and food court with different cuisines. Therefore, these facilities offer customers an all-around exciting shopping experience.
Although
the number of malls has increased and is expected to rise further, emerging “ghost malls” with a vacancy rate of over 40 percent and low customer rate, reflect the high competition from unorganized retail forms. Local stores still outnumber mid-size retailers in new openings, but their shares in new openings are rising. As the market evolves, retailers must continuously adapt to the changing consumer preferences to stay relevant in India's retail space.
Brands leading omnichannel retail
To offer a seamless shopping experience across online and offline channels, retailers are gradually adopting omnichannel strategies. Indian consumers mostly prefer features like
click-and-collect, self-checkout, and express delivery options. For instance,
Nykaa one of the leading beauty and personal care brands, offers a multichannel presence through its website, app, and in-store. Besides, India’s largest online home décor and furniture marketplace brand,
Pepperfry, has adopted an omnichannel approach. They provide services through online channels and their retail studio outlets. Similarly, several other brands foster consumer loyalty by offering a personalized shopping experience and tapping into the growing e-commerce market.
Key growth trends in the retail market
Rising incomes have contributed greatly to the market by increasing discretionary spending and fundamentally
changing consumer preferences and behavior across various retail market segments. In addition to this, rapid urbanization and the
growing middle class drive growth by providing a large and lucrative customer base to retailers. Furthermore, consumers nowadays are shifting towards premium products and branded retailers for better quality and variety of products. These growth trends highlight the transformation of the retail landscape. Apart from this,
retailers are expanding into smaller cities and rural areas, tapping into new markets with significant growth potential.
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